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NZ King Salmon CEO: ‘We tried everything but it didn’t work’

Climate change defeated years of attempts to farm salmon in warmer sites.

How do you know when something is beyond fixing and you need a complete overhaul, a whole new model? And what does it take to admit something you’ve poured money, time and effort into for years just isn’t going to work?

This was what the board and management of New Zealand King Salmon were

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NZ King Salmon CEO: ‘We tried everything but it didn’t work’
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