What’s at stake: While India has emerged as a key growth market for NZ tourism, there needs to be a focus on bringing tourists into the country during off-peak seasons.
Background: Tourism NZ research shows fewer people are actively considering NZ as a destination.
Main players:Tourism NZ, Rene de Monchy, Tourism and Hospitality Minister Matt Doocey.
The total pool of international visitors actively considering New Zealand as a destination sits at 131 million people across its core tourism markets.
That sounds like a lot of people, but it’s down 14% on the almost 150 million who were mulling a trip down under pre-pandemic, according to data
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What’s at stake: While India has emerged as a key growth market for NZ tourism, there needs to be a focus on bringing tourists into the country during off-peak seasons.
Background: Tourism NZ research shows fewer people are actively considering NZ as a destination.
Main players:Tourism NZ, Rene de Monchy, Tourism and Hospitality Minister Matt Doocey.
